CARPHONE WAREHOUSE:
SPLAT ATTACK

To help Carphone Warehouse stand out amid the frenzy of Christmas sales promotions, we came up with a 10-day prize draw extravaganza called Snowball Splat Attack.

Every day, players would get three snowballs to launch at our moving targets. Direct hits would unlock a mix of jokes, instant gifts and star prizes. To make the game even more irresistible, players could have as many goes as they liked before submitting their results and entering the prize draw.

It was a gargantuan success. Seeded on social media and supported by a rigorous email campaign, the game attracted over 500,000 new users over its 10-day run. A smash hit for Carphone Warehouse.