SLOGGI:

KEEP YOUR

**** COOL

Sloggi is so much fun to work on. The client loves the creative process, gets excited about ideas, and is always willing to try something new. So when they needed a campaign to support the launch of their new Ever Fresh range, we seized the chance to go big. Big on balls, boobs and bums. Big on attitude. Big on what makes this product stand out from the crowd: its promise to keep you fresh, confident, happy and cheerful in all the right places. And it wasn’t just the client who loved the idea - legendary fashion photographer Rankin offered his services as soon as he saw the first scamp. Needless to say, he got the job.