BT: IDEA GENERATIONS

BT Futurologist, Dr Nicola Millard, predicted that by 2020 we’re going to have five generations of people at work. That’s five different attitudes to work and technology that have never mixed before.

This insight inspired the creation of Idea Generations, a social experiment that tested whether a truly egalitarian way of working could help shape progressive, state-of-the-art thinking.

Led by Dr Millard and seeded on a dedicated YouTube channel, the experiment was also an engaging way of promoting BT Innovation’s world-leading research into optical fibre, next-gen broadband, 5G, AI and security.