NOVARTIS:
INVISIBLE ME

Pharmaceutical company, Novartis, needed healthcare professionals to advocate a new preventative treatment for migraines: the fetchingly named GIOTRIF®. 

The big problem was that migraines, while crippling, had gone largely unnoticed by the medical profession. So it was vital we empowered sufferers to talk openly to their GPs about new medicines.

This was a difficult project to be involved in. My mum has endured a lifetime of migraine-induced agony. She spent most of my childhood vomiting and crying in the dark, even pounding her head against hard surfaces just so she could feel a different type of pain. She was the yardstick against which I measured every idea we had.

The result was a brutally candid, no-holds-barred documentary that followed the lives of several chronic migraine sufferers. Professor Joanna Kempner, an award-winning writer and campaigner for people in pain, helped us to explore what it would mean for migraine sufferers to live a life less diminished by debilitating illness.