FLASH: SPECIAL POWERS

P&G has a subsidiary website called supersavvyme. It’s a go-to for mums looking for life hacks, money-off vouchers, product reviews and entertaining content. So when we were asked to devise a fun way of promoting a new, super-powerful Flash cleaner on the site, we instinctively wanted children to play a central, and doubtless irreverent, role.

A total of four short films were made in the style of Kids Say The Funniest Things. Each one served to dramatise a particular product feature in that effortlessly funny, candid and surprising way children are so wildly good at.