GLOBAL ACTION PLAN:
THANK YOU

GAP is an environmental charity that helps communities to reduce their carbon emissions. Their friendly, encouraging and bite-size approach to educating people inspired us to create the ‘Thank You’ campaign.

The concept is simple: thank people when they least expect it for getting the bus or walking to work. Once we’ve got their attention, explain how their actions are already saving energy and looking after the planet. Then suggest other ways they can further reduce their carbon footprint.

This idea won the account.