CARPHONE WAREHOUSE:
MAD SANTA

To boost Christmas sales, Carphone Warehouse wanted to show customers that they offer a lot more than just mobiles and tariffs.

And who better to spread the word than a grumpy Santa who’s about the throw in the towel?

His spiky words had an impact, as the mailing achieved an impressive 9.45% conversion rate and a gross margin of over £225,000. Saint Nick hasn’t lost his touch.