MY JOHN LEWIS: REWARDS

We were responsible for overhauling my John Lewis Rewards. For years, customers would get vouchers through the post with a little note thanking them for their loyalty. It was an uninspired offering that did nothing to big-up and celebrate the quality of the vouchers, freebies and exclusive events we had to talk about.

So we set about creating Just For You, an editorial-style booklet with carefully curated seasonal fashions, accessories and household must-haves. Imagery was bright and inviting. Copy was playful and informed. And the whole thing felt like your inside track to the best John Lewis has to offer.

This new look and feel has been successfully running for just over two years now, with new bespoke designs being created for the outer and front cover once a quarter. The number of vouchers redeemed in-store has also continued to soar with each mailing.